Global demand for protein is expected to increase by 80% by 2050, due to population growth and changing consumer patterns. We believe, that seafood has the potential to meet global demand for protein at a fraction of the environmental cost of land-based proteins. While the opportunity to increase production is great, we also recognize that there are social and environmental challenges we have to overcome. To help achieve this, we launched the Net Positive Fishing initiative.
Goal: Conserve and sustainably use the oceans, seas and marine resources as a vital source of healthy and affordable food.
Identify and promote new gear technology with improved fish handling, selectivity and reduced energy use and environmental impact.
Demonstrate that the marine fishing industry can play a key part in providing a healthy diet in the coming decades within acceptable environmental and ethical impact limits.